BRANDING
“Identity is the cause;
the brand is the effect"
Larry Ackermann
The branding brand or company is the process by which a brand is built, design or maintenance, including advertising of a set of attributes and values inherent to the brand and by which it will be identified by its public. Therefore, each step that the company takes to become a brand quickly recognizable by its customers must be analyzed and follow a previous strategy.
STRATEGY
"No matter how beautiful the strategy,
occasionally you have to see the results”
Winston Churchill
Fundamental principles and routes that will guide the administrative process to achieve the objectives that you want to reach in our case of design or advertising for the company. A strategy shows how an institution intends to reach those goals. Three types of strategies can be distinguished: short, medium and long term depending on the time horizon.